TL;DR
Get the latest gadgets delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement coincides with the India availability of Ray-Ban Meta Gen 3, starting at INR 44,300, and previews audio glasses and the Muse assistant for future release.
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, pairing the appointment with the Indian availability of Ray-Ban Meta Gen 3 smart glasses. The company says the new glasses start at INR 44,300, while additional audio-focused glasses and an AI assistant feature are planned for later.
Meta said Singh has worked with the company on multiple collaborations over the years. It described the appointment as a new chapter for Ray-Ban in India, where the partnership is intended to connect the eyewear brand’s established styles with Meta’s AI glasses. Singh said he was drawn to Ray-Ban’s association with individuality and that the technology made the partnership feel natural. His statement reflects his view of the collaboration, rather than an independent assessment of the products.
Ray-Ban Meta Gen 3 is available in India through meta.com, in.rayban.com, consumer electronics retailers, and leading optical and eyewear retailers, according to Meta. The company lists 27 color and lens combinations across Aviator, Zena and Wayfarer styles, including a limited-edition Aviator colorway for the frame’s 90th anniversary. Prices start at INR 44,300.
Meta says Gen 3 offers up to nine hours of battery life, an hour more than Gen 2, and a customizable action button for quick access to Meta AI. The company also lists a 12-megapixel camera, 3K Ultra HD video recording, dynamic photos, and a six-microphone array it says cuts more than 90% of background noise. The glasses include an LED light intended to alert people nearby when photos or video are being taken.
A Celebrity Partnership Meets a Retail Launch
The announcement combines brand marketing with a product rollout: Singh’s public profile gives Ray-Ban and Meta a prominent Indian representative as the companies expand the local offering of their AI glasses. For readers, the concrete development is not only an endorsement but a product now listed for sale in India, with a stated starting price and several frame options.
Meta presents the glasses as eyewear for routine uses such as listening to music, making hands-free calls and asking Meta AI questions without taking out a phone. The company also says software updates will add features over time. These are the company’s stated product functions and plans; the announcement does not provide independent testing of performance, consumer uptake, or evidence that the glasses will change everyday behavior.
The proposed features raise practical questions for potential buyers about comfort, battery performance, privacy and usefulness. Meta says the built-in indicator light helps people nearby know when the camera is in use, but the announcement does not detail how users should manage recording in different settings. Singh’s appointment may increase awareness, while price and real-world performance will remain relevant to purchasing decisions.
As an affiliate, we earn on qualifying purchases.
Meta’s India Glasses Lineup Expands
Ray-Ban Meta glasses combine conventional eyewear frames with a camera, audio functions and access to Meta AI. Meta describes the latest release as its next generation and says it has made the design slimmer and more comfortable than its predecessor. The announcement positions the product as glasses first, with hands-free technology built into familiar Ray-Ban styles.
The Gen 3 specifications are company-reported. Meta says the adjustable temple tips are designed to improve fit, while the microphones are intended to make calls and voice commands clearer in noisy environments. The company also points to a growing app and experience ecosystem, but the announcement does not name specific additional services available in India or set out a timetable for future software releases.
Alongside the Gen 3 launch, Meta previewed two developments that are not presented as currently available in India. Ray-Ban Meta Audio glasses, which the company says weigh 43 grams, are described as offering up to 12 hours of use and up to 48 additional hours from their charging case. Meta also said its Muse AI assistant is planned for glasses in the coming months. These announcements extend the product story beyond the frames now listed for sale, but do not establish local launch dates or prices for those additions.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh
Prices and Dates Still Pending
Meta’s announcement does not give a release date or price for Ray-Ban Meta Audio glasses in India. It says only that the product is coming soon. The company likewise says Muse is planned for AI glasses in the coming months, but does not specify an India launch date, the markets where it will first be available, or which features will be accessible at release.
The announcement does not provide independent verification of the Gen 3 battery, noise-reduction or camera claims, nor does it report sales expectations or early consumer response. It also does not explain the full availability of the listed frame and lens combinations across Indian retailers. Those details may affect buyers comparing styles, performance and cost.
Availability and Software Rollouts Ahead
Consumers in India can check Meta’s and Ray-Ban’s local websites and participating retailers for the Gen 3 models and current pricing. Meta says Ray-Ban Meta Audio glasses are coming soon and that Muse will reach its AI glasses in the coming months, but further announcements will be needed to establish launch dates, local availability and prices.
For now, the confirmed steps are Singh’s appointment and the availability of Gen 3 at a starting price of INR 44,300. The next developments to watch are whether Meta shares specific Indian release information for the audio glasses and Muse, and what software features become available to local users.
Key Questions
What role has Ranveer Singh taken on?
Meta named Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The company said he has worked with Meta on several collaborations in the past.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta lists a starting price of INR 44,300. Prices may vary by frame, lens combination or retailer; the announcement does not provide a full price list.
Where can customers buy Gen 3 in India?
Meta says the glasses are available through meta.com, in.rayban.com, consumer electronics retailers, and leading optical and eyewear retailers in India.
When will Ray-Ban Meta Audio and Muse be available?
Meta describes the audio glasses as coming soon and says Muse is planned for AI glasses in the coming months. It has not provided specific India release dates or local pricing.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
